SMA Australia has announced the hiring of Mark Twidell as its Managing Director.
Mark Twidell has worked in the solar industry for over 25 years. He has operated in Australia, India, USA and Europe in solar-related roles for both industry and government. Most recently Mark was a Director on the board of the Australian Renewable Energy Agency (ARENA) and a technical adviser to the Clean Energy Finance Corporation (CEFC). Prior to this he was the CEO of the Australian Solar Institute. Mark previously worked with BP Solar, managing activity across Australia, Asia and the Middle East.
Mark Twidell brings substantial experience from the private and public sectors in the renewable energy industry, as well as significant leadership experience and understanding of solar in the Asia Pacific region.
In the role of Managing Director at SMA Australia, he will help to build on current success in the residential and utility markets, and lead SMA into emerging markets in the areas of storage, self-consumption and PV-diesel integration. “SMA has a great reputation in the marketplace and I have been impressed with SMA both locally and globally,” said Twidell. “I am delighted to join the company and contribute to building the market in the region whilst creating value for our customers.”
Twidell studied Electrical and Electronic Engineering at the University of Edinburgh in Scotland, after which he completed his MBA at the Australian Graduate School of Business, with a Marketing & Finance Focus, at Sydney University.