Responsible for the growth and strategic direction of SMA in Australia and driving customer centricity.

Australia Management Team

Managing Director Australia and Regional Manager APAC

Doris Spielthenner

Doris Spielthenner joins SMA Australia from senior management positions across APAC, Europe and US.

Doris is passionate about building and growing products and businesses, with strong leadership across B2B and B2C. She is a dynamic, results-focused leader with a top tier consulting background and strong planning and execution experience. She is also the co-founder of a global software business.

Doris Spielthenner

Vice President Home, Commercial & Industrial, Australia

Patrick Duignan

Patrick Duignan heads the Home, C&I team for the Australian market which focuses on solutions from residential systems for the home to more complex and tailored solutions for businesses.

Pat has over 10 years of experience in the Solar and renewable energy industry and has been in senior roles for module, inverter and battery storage companies during that time. Pat has a strong focus on developing strong authentic relationships with key partners in the solar market with the goal to have mutually beneficial outcomes.

Patrick Duignan

Marketing Director, APAC

Steven Schoeller

Steven Schoeller leads the Marketing team across SMA’s Asia-Pacific region, spanning Oceania, Japan, India, Southeast Asia, and China. Throughout his 20+ year career he held senior management and leadership positions in energy renewables and consumer technology, based in both Europe and Australia. With a wealth of experience in marketing, communications and multi-channel brand and business strategy, Steven joined us in September 2022 after a 3 ½ year tenure at SMA’s global headquarters in Kassel/Germany. Throughout his career, Steven has consistently operated at the forefront of marketing, spearheading global initiatives that cultivate differentiation, competitive edge, and, ultimately, growth within fragmented and increasingly commoditized tech sector environments.

Steven Schoeller