SMA Offers new PowerUp Program for Solar Energy Dealers

SMA Offers new PowerUP Program for Solar Energy Dealers

SMA Australia have launched the PowerUP program that gives solar energy dealers the opportunity to benefit from close collaboration with SMA, a global leader in solar inverter manufacture. Participating dealers access special offers, exclusive training and marketing material as well as support in sales and business development directly from SMA. PowerUP provides a platform by which Solar Energy Dealers can differentiate themselves from the competition. Home and business owners can rely on the qualified, trained and experienced PowerUP dealers to provide the most effective solar solutions available from SMA. Access to the SMA PowerUP program is limited and via application.

“The SMA PowerUP team are excited to announce that we have signed our first 25 Dealers in Australia across commercial and residential segments in the first month,” said Ben Bishop, regional business development manager at SMA Australia. Our partners have recognised that partnering with a global powerhouse like SMA represents value, stability and an opportunity to set their business apart in an increasingly aggressive solar landscape. SMA have a proud history built on reliability, quality and innovation dating back to 1981, the PowerUP initiative continues this tradition and provides a significant benefit to our partners.”

“Commercial solar is growing at an incredibly rapid pace and it is crucial that we as an industry emphasise quality. Partnership with the PowerUP network signals this commitment and will also drive efficiencies that will benefit businesses of all sizes,” said Huon Hoogesteger, founder of Smart Commercial Solar.

In a solar world that is changing, SMA’s PowerUP program is specifically designed to meet the needs of solar installers in the competitive solar market. With access to deeper levels of training material and dedicated sales and marketing support, special bundles and included warranty upgrades, PowerUP dealers will be able to present their customers with offers that provide a deep level of competence and allow customers to get the most out of their solar energy systems.

You can find all information on the SMA PowerUP dealer program here.

About SMA
With sales of around €900 million in 2017, the SMA Group is a leading global specialist in photovoltaic inverters, a key component of all PV systems. SMA offers a wide range of products and solutions that make high energy yields possible for residential and commercial PV systems as well as large-scale PV power plants. To efficiently increase PV self-consumption, SMA system technology can easily be combined with different battery technologies. Intelligent energy management solutions, digital energy solutions and comprehensive services and operational management of PV power plants round off SMA’s product range. The company is headquartered in Niestetal, near Kassel, Germany, is represented in 19 countries and has more than 3,000 employees worldwide, including 500 working in Development. SMA’s technology has won multiple awards and is protected by more than 1,200 patents and utility models. Since 2008, the Group’s parent company, SMA Solar Technology AG, has been listed on the Prime Standard of the Frankfurt Stock Exchange (S92) and also in the SDAX index.

Press Contact:
Adele Zhang
Marketing Director, APAC
Tel. +61 29491 4223

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This press release may contain forward-looking statements. Forward-looking statements are statements that do not describe facts from the past. They also include statements about our assumptions and expectations. These statements are based on plans, estimations and forecasts that the Managing Board of SMA Solar Technology AG (SMA or Company) has available at this time. Forward-looking statements are therefore valid only on the day on which they are made. Forward-looking statements by nature contain risks and elements of uncertainty. Various known and unknown risks, uncertainties and other factors may lead to considerable differences between the actual results, the financial position, the development or the performance of the Company and the estimates given here. These factors include those which SMA has discussed in published reports. These reports are available on the SMA website at The Company accepts no obligation whatsoever to update these forward-looking statements or to adjust them to future events or developments.